BRANDPRINT : Positioning. Purpose. Personality. Pitch
mc2BRANDIDENT : Logo. Font. Palette
mc2VIP : Personal branding
Brings absolute clarity and definition to a company’s brand.
Any company - from tiny to vast.
It describes, precisely:
- positioning (your winning formula)
- purpose (why your Company exists; what it does that benefits consumers)
- personality (how you come across)
- pitch (your marketplace)
Then tests all aspects, so your competitive advantages are optimised.
Messages are clear and credible.
And your brand is firmly anchored, so all communications (from Facebook to the Front Desk signage) all speak harmoniously and with common voice.
These essential disciplines are what enabled names, like Palmolive, Levi’s and Apple to become billion dollar brands.
Yet all these brands started life modestly.
Which is why we have developed mc2BRANDPRINT.
So your business, whatever size or age, can benefit from thorough brand planning.
And your bottom-line will benefit for years to come.