Hands up, I'm a marketing junkie. I was hooked by the time I was 6, and have never kicked the habit since!
Ok, at that time I was selling manure to retirees living on a caravan park (rose pride - big deal ...). And I had never actually heard of marketing. But it occurred to me recently that the fundamentals then remain fundamentally true today …
- First off, I had the best shit, literally
- I did doorstep delivery, way before Domino’s
- Sold pre-bagged, so the minimum order was affordable
- And planned sales cycles (all the gardens were the same size, so consumption rates were predictable) which was a rudimentary CRM, I guess …
But always the hardest part was getting the first order from a new customer. Cold-calling. Rejection. No money for advertising (not that I knew what an ad was back then). Even the homegrown flyers weren't effective …
I was pulling my hair out. ‘Marketing’ sucked!
It was draining my energy. Wasn't producing good enough results.
And the worst thing of all; it ate into time that I could have spent nurturing my existing customers.
But here’s the thing. 40 years later, I’m not sure so much has changed …
Sure, things happen at light-speed, by comparison.
Technology, media, networks present dizzying options for companies to engage customers. And drones do home delivery!
But for marketing to be its most effective, I’m certain that marketing fundamentals need respect.
And there are no short cuts.
Which is why I decided to boil down that 40-odd years of sales and marketing experience.
Develop a menu of practical marketing solutions.
And serve them up in convenient, bite-sized portions that everyday businesses can profit from.
Which leads me neatly onto mc2POWERSTATION, a breakthrough marketing services agency, formed with a single purpose - to enable SMEs to profit from marketing.
mc2POWERSTATION is launching this month.
Please follow our story ( LinkedIn Company Page | Facebook | Google+ | Mailing List | Twitter | Website ) as we unveil the tools to power marketing from pig to profit.
Oh, and there’s another fundamental that I believe hasn't changed - prize winning roses still grow in 10-year old horse manure!
Wish you a profitable week ...
Richard McCandless is Executive Creative Director, mc2POWERSTATION
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