Who wouldn't want their marketing to be profitable? Its obvious, right?
I happened to be studying the website of a mid-sized international agency recently, and it hit me that among all the usual ad-speak NOT ONCE was there any mention of 'Profit uplift', 'ROI', 'Results optimisation' for their clients.
Lots of talk about 'their' awards though!
This got me baking, to the extent I even wrote about it yesterday ...
So, to the point ... marketing profitability is a function of many considerations (that's the next blog!), but a key one is the cost of marketing services ... what you pay your creative, digital, social agencies. Photography, copywriting, PR etc.
Much like a suit, there are options - made-to-measure, semi-tailored, ready-to-wear - priced accordingly ...
But here's the thing. If you are of reasonably common proportions, why pay a lot more for made-to-measure?
If you are a restaurant. Or a legal firm. Or maybe a golf course ... why not buy packaged marketing solutions that are specially tailored for your 'type' of business, rather than pay premium for bespoke marketing services?
Let's be honest, whilst each will have character and theme, how many different ways can there be to promote a restaurant?
Now, I can feel the ad agency marksmen leveling red dots at me for uttering such heinous humbuggery, but what do you think?
Are you prepared to accept 'packaged' marketing solutions to reduce your costs and boost your marketing profitability?