Incredibly, there are 60 million Small and Medium-sized Enterprises globally.
'They' get tagged as 'SMEs'. But 'we' are simply everyday businesses. Just looking to make a profit.
Yet, despite our constituency, when it comes to marketing services, smart solutions are remarkably thin on the ground.
We typically have to manage a number of marketing suppliers - design, social, web, email, print etc. And then assemble the sales campaigns ourselves. Critical stuff, notably copy writing, can be virtually impossible to source. Leaving us with little choice than to draft our own material. Yet we are hardly Claude Hopkins, or David Ogilvy!
This is insane....