Marketing solutions to power your bottom-line.

By: mc2 | April 27, 2015

Who wouldn't want their marketing to be profitable?  Its obvious, right?

By: mc2 | March 23, 2015

Hands up, I'm a marketing junkie.  I was hooked by the time I was 6, and have never kicked the habit since!

Ok, at that time I was selling manure to retirees living on a caravan park (rose pride - big deal ...).  And I had never actually heard of marketing.  But it occurred to me recently that the fundamentals then remain fundamentally true today …

  • First off, I had the best shit, literally
  • I did doorstep delivery, way before Domino’s
  • Sold pre-bagged, so the minimum order was affordable
  • And planned sales cycles (all the gardens were the same size, so consumption rates were predictable) which was a rudimentary CRM, I guess …

But always the hardest part was getting the first order from a new customer. Cold-calling. Rejection. No money for...

By: mc2 | January 13, 2015

Incredibly, there are 60 million Small and Medium-sized Enterprises globally.

'They' get tagged as 'SMEs'. But 'we' are simply everyday businesses. Just looking to make a profit.

Yet, despite our constituency, when it comes to marketing services, smart solutions are remarkably thin on the ground.

We typically have to manage a number of marketing suppliers - design, social, web, email, print etc.  And then assemble the sales campaigns ourselves.  Critical stuff, notably copy writing, can be virtually impossible to source.  Leaving us with little choice than to draft our own material.  Yet we are hardly Claude Hopkins, or David Ogilvy!

This is insane....

Category: Uncategorized 


By: mc2 | December 30, 2014

Gone are the days when only corporations could enjoy premier-league marketing services.

True, the big agencies are stuffed full of hugely-bright people. And can produce brand work with enough reach to deflect an asteroid.

Global campaigns. Multiple languages. Dozens of countries. More media platforms than even Rupert Murdoch owns... 

This is not for you.  Aside from drowning under the sheer weight of fees, relating to a panorama of services that you don't need, the raw fact of the matter is that your budget would barely raise an eyebrow in the tea room.  

Wouldn't it be so much better if a company provided marketing services of the same standard that the big boys enjoy.  But designed them specifically for the everyda...